The story that a Muslim restaurant in London is serving free meals to the homeless and elderly on Christmas Day has been all over the press this week (http://www.huffingtonpost.com/entry/muslim-restaurant-christmas-dinner_us_58465893e4b028b323391b0a), and there is no doubt that this is a wonderful gesture to those most in need.
However, the restaurant has gained immeasurably as a result of this initiative. They have received worldwide press coverage which will no doubt have led to increased bookings and awareness. Customers will view the restaurant favourably and evidence would seem to imply that the effects will last well into to 2017.
The workforce will feel increased sense of pride and belonging. This will help in the retention of staff as well as recruitment – potential employees are increasingly choosing socially aware organisations to work for.
The cost of the event can be written off against tax – up to 50% of stock, services or cash can be written off as a charitable donation.
Finally, charitable giving is good for you emotionally – it can make you feel better about yourself and your business. Your business can make a real difference to those struggling in our community, to charities and voluntary organisations, whilst at the same time providing tangible benefits for you.
What better resolution this year that to commit to working with the third sector for mutual benefit?